Product news | AppsFlyer https://www.appsflyer.com/product-news/ Attribution Data You Can Trust Tue, 24 Dec 2024 09:01:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg Product news | AppsFlyer https://www.appsflyer.com/product-news/ 32 32 Ad Revenue SDK API is now supported by all major SDK plugins https://www.appsflyer.com/product-news/roi-measurement/ad-revenue-sdk-api-is-now-supported-by-all-major-sdk-plugins/ Wed, 11 Dec 2024 09:00:37 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=453017 ROI360 now supports impression-level ad revenue for all major SDK plugins, including Flutter, React Native, and Cordova. This unlocks real-time, granular ad revenue insights and enables SKAN conversion value mapping, empowering better campaign optimization and faster decision-making.

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]]> ROI360 now supports impression-level ad revenue for all major SDK plugins, including Flutter, React Native, and Cordova. This unlocks real-time, granular ad revenue insights and enables SKAN conversion value mapping, empowering better campaign optimization and faster decision-making.

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]]> Amazon Ads: new SRN integration https://www.appsflyer.com/product-news/measurement/amazon-ads-new-srn-integration/ Tue, 10 Dec 2024 08:57:10 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=453015 AppsFlyer now supports SRN integration with Amazon Ads, enabling clients advertising Android or FIRE apps via Amazon DSP to measure installs, re-engagements, and in-app events seamlessly across both platforms. This integration leverages the Amazon extensive retail media network and cross-platform capabilities, offering broad ad inventory and advanced targeting, with plans to expand to iOS in […]

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]]> AppsFlyer now supports SRN integration with Amazon Ads, enabling clients advertising Android or FIRE apps via Amazon DSP to measure installs, re-engagements, and in-app events seamlessly across both platforms. This integration leverages the Amazon extensive retail media network and cross-platform capabilities, offering broad ad inventory and advanced targeting, with plans to expand to iOS in 2025.

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]]> Keywords performance in My Dashboards beta https://www.appsflyer.com/product-news/measurement/keywords-performance-in-my-dashboards-beta/ Sun, 01 Dec 2024 08:53:30 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=453013 Group by keywords and see metrics like Retention, ROAS D7, Conversion Rate to “af purchase” D30, and many more, all in one single table. Relevant only to “My Dashboards” beta group.

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]]> Group by keywords and see metrics like Retention, ROAS D7, Conversion Rate to “af purchase” D30, and many more, all in one single table. Relevant only to “My Dashboards” beta group.

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]]> SKAN conversion schema templates https://www.appsflyer.com/product-news/measurement/skan-conversion-schema-templates/ Wed, 06 Nov 2024 10:15:24 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=450222 Ready-made conversion schema templates are now available in Conversion Studio. Tailored to your app category, these templates are built with industry benchmarks and best practices to help you optimize your budget and gain actionable insights from the start.

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]]> Ready-made conversion schema templates are now available in Conversion Studio. Tailored to your app category, these templates are built with industry benchmarks and best practices to help you optimize your budget and gain actionable insights from the start.

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]]> Creative Optimization: Reddit integration https://www.appsflyer.com/product-news/creative-optimization/creative-optimization-reddit-integration/ Mon, 04 Nov 2024 13:44:25 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=450202 Creative optimization customers can now pull creative assets and performance from Reddit and enjoy a more complete measurement which includes: impressions, clicks, installs, cost and video played (25%, 50%, 75%, and Completed). Get insights and analyze your creative assets, scenes, elements, and texts you are running on Reddit.

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]]> Creative optimization customers can now pull creative assets and performance from Reddit and enjoy a more complete measurement which includes: impressions, clicks, installs, cost and video played (25%, 50%, 75%, and Completed). Get insights and analyze your creative assets, scenes, elements, and texts you are running on Reddit.

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]]> SSOT reports through Data Locker https://www.appsflyer.com/product-news/measurement/ssot-reports-throgh-data-locker/ Mon, 04 Nov 2024 13:41:48 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=450200 SSOT reports through Data Locker are now available! Offering a unified and accurate overview of app campaign performance by merging data from various attribution methods, such as ID matching and SKAN.

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]]> SSOT reports through Data Locker are now available! Offering a unified and accurate overview of app campaign performance by merging data from various attribution methods, such as ID matching and SKAN.

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]]> Updated SDK integration: Tests Interface + flow for marketers https://www.appsflyer.com/product-news/measurement/updated-sdk-integration-tests-interface-flow-for-marketers/ Mon, 04 Nov 2024 10:24:44 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=450182 Post SDK integration, testing flow improved its interface and usability to allow marketers to easily, quickly, and independently conduct additional SDK integration tests without a developer, allowing better testing for: Non-Organic Installs; Retargeting Testing using Deep Links; [New] Live Event Viewer (replacing and improving the previous in-app event testing)

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]]> Post SDK integration, testing flow improved its interface and usability to allow marketers to easily, quickly, and independently conduct additional SDK integration tests without a developer, allowing better testing for: Non-Organic Installs; Retargeting Testing using Deep Links; [New] Live Event Viewer (replacing and improving the previous in-app event testing)

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]]> New ad revenue reports in Data Locker https://www.appsflyer.com/product-news/roi-measurement/new-fields-in-ad-revenue-reports/ Sat, 26 Oct 2024 19:56:00 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=440573 Additional data parameters in ad revenue reports are now available for you via Data Locker, offering more granular insights and enhanced flexibility. With key dimensions tied directly to ad revenue, your data will be more comprehensive and actionable. This enhancement allows your ad revenue reports to be aligned with other reports in AppsFlyer.

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]]> Additional data parameters in ad revenue reports are now available for you via Data Locker, offering more granular insights and enhanced flexibility. With key dimensions tied directly to ad revenue, your data will be more comprehensive and actionable. This enhancement allows your ad revenue reports to be aligned with other reports in AppsFlyer.

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]]> CTV, Consoles, and PC apps in Overview dashboard https://www.appsflyer.com/product-news/ctv/ctv-consoles-and-pc-apps-in-overview-dashboard/ Tue, 15 Oct 2024 10:23:02 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=450180 Similar to mobile apps, CTV, Consoles, and PC apps will display in Overview in near real-time, allowing advertisers, agencies, and partners to analyze “today’s” data for instant feedback and optimization.

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]]>
Similar to mobile apps, CTV, Consoles, and PC apps will display in Overview in near real-time, allowing advertisers, agencies, and partners to analyze “today’s” data for instant feedback and optimization.

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]]> Complete iOS measurement now available for Meta https://www.appsflyer.com/product-news/measurement/complete-ios-measurement-now-available-for-meta/ Thu, 10 Oct 2024 11:14:17 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=441851 Enhance Meta measurement solution, providing a complete and accurate view of iOS campaigns by combining Meta’s Advanced Aggregated Event Measurement (AEM) signals with our modeling, offering full coverage for both ATT opt-ins and opt-outs. Customers benefit from complete iOS attribution and LTV for Meta campaigns with unified insights under one Single Source of Truth, while […]

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]]> Enhance Meta measurement solution, providing a complete and accurate view of iOS campaigns by combining Meta’s Advanced Aggregated Event Measurement (AEM) signals with our modeling, offering full coverage for both ATT opt-ins and opt-outs. Customers benefit from complete iOS attribution and LTV for Meta campaigns with unified insights under one Single Source of Truth, while maintaining the highest privacy standards.

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