2025年8月にダイナミックリンク（Firebase Dynamic Links）のサービス終了が予定されている中、移行先の検討を進める方も多いのではないでしょうか？

AppsFlyerでは、代替ソリューションとして「Onelink機能」を提供しており、移行をスムーズに進めるためのウェビナーを開催しました。オンデマンド版では、以下の内容をお届けします：

• はじめに
• AppsFlyer OneLinkの概要
• BASE様のAppsFlyer OneLink導入ストーリー
• OneLinkの実装と考慮すべきポイントについて

また、こんな方におすすめです！

• ダイナミックリンクの代替ソリューションをお探しの方
• アプリ／デジタルマーケティング担当者
• アプリ開発・運用担当者、プロダクトマネージャー

ぜひこの機会に、今後の移行計画のヒントを探ってみてください。

The post Firebaseダイナミックリンクに代わるAppsFlyerの機能紹介ウェビナー appeared first on AppsFlyer.

본 웨비나에서는 다이나믹 링크의 지원 종료에 대비하고, 마이그레이션 이후 어떤 부분이 달라지는지 소개합니다.

• 파이어베이스 다이나믹 링크 서비스 종료가 미치는 영향
• 다이나믹 링크 VS 앱스플라이어 원링크, 어떤 점이 달라질까요?
• 앱스플라이어 원링크로 마이그레이션하는 방법
• 업종 별 원링크 활용 성공사례 소개

The post 위기를 기회로, 파이어베이스 다이나믹 링크 서비스 중단에 대비하기 appeared first on AppsFlyer.

• How to master conversion values smoothly and easily with Conversion Studio templates
• How various industries are optimizing their SKAN strategies
• Tips for scaling your iOS campaigns
• SKAN adoption trends

What’s in the video:

Getting started with conversion value schemas in SKAN can be tricky. You might be asking yourself how to make the most of those 64 conversion values, which events to focus on, and whether your revenue reports will be accurate.

This webinar, co-hosted by AppsFlyer and Moloco, breaks down how various industries are tackling these questions and offers practical advice on building a schema that fits your needs. You’ll gain insights into optimizing your approach, ensuring your SKAN reports are both precise and actionable.

The post SKAN industry benchmarks & best practices appeared first on AppsFlyer.

AppsFlyer proudly presents the content from  MAMA Cyprus 2024  C-level marketing event, where over 150  leaders discussed the evolving landscape of mobile marketing, focusing on key challenges and opportunities in AI, privacy, and growth strategies.

Speakers shared insights on navigating the changing app economy, leveraging privacy changes as opportunities, and harnessing the power of creative strategies for conversion. The event was full of  actionable strategies to thrive in the dynamic mobile marketing ecosystem of 2025 and beyond.

Missed the live event? Dive into the recorded sessions here.

The post MAMA Cyprus 2024 appeared first on AppsFlyer.

• Mobile shopping trends from the 2023 promo season in key EMEA markets and what they mean for 2024
• Strategies for effective, personalized, in-app remarketing
• How to easily get started with AppsFlyer and RTB House and launch your first campaign in no time

What’s in the video:

With peak shopping season just around the corner, now is the perfect time for brands to solidify their remarketing strategies and turn an influx of new users into engaged, loyal customers.

In this webinar, experts from AppsFlyer and RTB House covered the impact of promo season on in-app spending in key EMEA markets, the importance of re-engagement at this time of the year, and actionable strategies brands can implement to craft tailored campaigns that drive ROI and lifetime value.

The post Retargeting strategies for app growth during the promo season appeared first on AppsFlyer.

The post TikTok & AppsFlyer SKAN 4.0 Webinar appeared first on AppsFlyer.

1. What exactly are web2app and web2web campaigns, and how do they differ
2. How to measure web2web and web2app campaigns
3. How do you personalize web campaigns for different audience segments
4. How to gain valuable insights when running web2app campaigns
5. Best practices from leaders in web2app marketing

What’s in this video?

With over 200 million active websites compared to just 9 million apps, the web offers a tremendous opportunity to broaden your reach.

Deep dive into web and discover how web campaigns can provide cost-effective, flexible, and creative marketing avenues, enhancing attribution accuracy and reducing user acquisition friction.

The post Boost Your App Growth by Mastering Web Campaigns appeared first on AppsFlyer.

• Practical insights to help you choose the best deep linking solution for your needs.
• Best practices and key considerations for transitioning from Firebase Dynamic Links.
• Explore AppsFlyer’s deep linking solution and its potential to drive growth and engagement.

What’s in the video:

In this webinar, we cover the critical considerations for replacing Firebase Dynamic Links with the deep linking solution that’s best for you.

You’ll gain practical guidance on selecting a future-proof deep linking solution tailored to your app’s needs, including essential features, scalability, migration best practices, privacy compliance, and long-term value.

Additionally, you’ll hear about AppsFlyer’s deep linking solution, OneLink, and why nearly 50% of apps have chosen it as their preferred deep linking solution.

By the end of the session, you’ll have insights to help you maintain seamless user journeys, drive engagement, and unlock new growth opportunities with deep linking.

The post 5 things to look for in your Firebase Dynamic Links alternative appeared first on AppsFlyer.

Principais destaques

1. Dados e tendências do mercado de apostas no Brasil
2. Motivos para ter um app para o seu negócio de apostas esportivas
3. Motivos para escolher a AppsFlyer como sua MMP

Sobre o que o webinar fala?

Um Novo Campo de Jogo: Mobile App para Bets

Nesse webinar, exploramos o panorama do mercado de apostas esportivas no Brasil, particularmente em vista da futura regulamentação desse setor por parte do governo. Trazendo insights exclusivos sobre o mercado brasileiro, explicamos por que esse é o momento ideal para que as marcas desse setor lancem um aplicativo mobile. Entenda como os apps oferecem oportunidades únicas de engajamento e crescimento, e descubra por que a AppsFlyer é a parceira de mensuração mobile (MMP) ideal para o seu sucesso em um setor competitivo.

Quer saber mais? Veja nosso blog post: Boom de apostas online no Brasil – estratégias para o sucesso em um mercado em ascensão.

Se gostou desse conteúdo e quiser um papo mais aprofundado sobre a AppsFlyer, mande um e-mail para o nosso SDR: felipe.galvao@appsflyer.com

The post Um Novo Campo de Jogo: Mobile App para Bets appeared first on AppsFlyer.

MAMA is AppsFlyer’s proprietary global thought leadership brand, and is simply one of the leading events in the international marketing-technology calendar. From bustling tech hubs to emerging markets, MAMA events showcase the latest trends, innovations, and industry insights.

Missed the live event? Dive into the recorded sessions to discover how marketing luminaries are reshaping strategies to seize new opportunities and propel growth in 2024 and beyond.

Stay tuned for updates on future MAMA events, where innovation meets inspiration, and transformation begins.

The post MAMA Asia 2024 appeared first on AppsFlyer.