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How Universal Links, URI schemes and tech stacks apply to deep linking
Deep linking is essential for connecting a fragmented mobile ecosystem, but few marketers know how it's really done. Our new guide reveals it all.
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64 results for "Deep linking"
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Can deep linking accurately attribute Facebook app installs?
Deep-linking is a must-have component of any user acquisition, but it's not built for proper Facebook attribution. Learn more inside.
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Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide
Learn all about the alternative options to Firebase Dynamic Links as Product Managers and how AppsFlyer offers a comprehensive solution for deep linking.
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Everything you need to know to create high-converting app install campaigns
Learn how to create effective app install campaigns. Dive into best practices how to launch winning campaigns on Google, Meta, Facebook, and X.
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Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
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Introducing new horizons in app marketing: beyond app campaigns
Read more about reaching beyond the confines of app campaigns and look to the potential of the web for new opportunities in web-to-app marketing.
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WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
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Go for the gold: How to ace your 2024 Olympics campaign
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
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App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
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From views to value: Performance-centric connected TV
Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.
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