Reports & guides
AppsFlyer and Google team up to share winning strategies and tools to effectively measure and optimize your iOS campaigns with SKAdNetwork.
Reports & guides
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Reports & guides
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Reports & guides
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
Reports & guides
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Reports & guides
This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.
Reports & guides
In its 15th edition, the AppsFlyer Performance Index explores how the unique conditions of the first half of 2022 have impacted the market