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Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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Tackling the challenge of fragmented data in subscription app marketing
Gain a greater understanding into the challenge of fragmented data in subscription app marketing and uncover strategies to help overcome them.
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Everything you need to know about mobile app analytics
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
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Everything you need to know to create high-converting app install campaigns
Learn how to create effective app install campaigns. Dive into best practices how to launch winning campaigns on Google, Meta, Facebook, and X.
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Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
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Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
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Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
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How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
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Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
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